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For those of you in industry marketing out there - I work for the government and I currently get over 60 e-mails a day telling me how you are going to solve all my problems and asking for a "few minutes" of my time. Is it my fault I get these? Probably, but when I do research on the web (e.g., want to read a white paper) I usually have to provide an e-mail address to see it. That starts the flood. Do you think I read these e-mails? No, I have set up rules to delete most of them. I know they won't stop because even one or two leads generated from a thousand e-mails makes it worth your (minimal) effort in sending them. It's gotten so bad that NMCI now labels about 90% of them as MARKETING e-mail before I even see them.

By Bill W.