Exuberance tempered with caution describes the U.S. military’s current outlook about deploying Web 2.0 technologies. The services’ information technology leaders as well as the U.S. Defense Department recognize the multitude of benefits the capabilities offer warfighters from the tactical through the strategic levels. However, concern about the security risks in what could be termed the Wild West of the World Wide Web is currently hampering the services’ ability to take full advantage of promising properties in the Web 2.0 landscape.
The Web 2.0 revolution is as much about business culture as it is about social networking sites such as MySpace, Facebook, Second Life and LinkedIn or collaborative content sites such as Wikipedia. Faced with a growing number of employees from the Gen X or Gen Y age groups, baby boomer executives are learning to let go of traditional thinking while simultaneously trying to discover the best way to adopt new capabilities without losing all control. As a result, organizations find themselves turning not only to technology providers but also to firms that specialize in integration.