When cyberspace emerged from William Gibson’s writings to become a part of everyday life, it still was defined by real-world criteria. When online businesses succeeded, it was because entrepreneurs built them according to rational business models. Large corporations and governments tailored their Web sites to provide known public services. Information flocked to the virtual realm, but again it was structured and defined by textual means dating back to Herr Gutenberg.
Now, however, the virtual world is playing a leading role in redefining the real world. Unlike the traditional model of exploration leading to exploitation, cyberspace operates in reverse. Nearly two decades of cyberspace exploitation now is leading to exploration into new types of activities that are changing real-world processes.
The very nature of information itself is changing with new capabilities. People no longer want information packaged and presented to them in a structured format. Instead, they want to be given menus from which they will select the information they want regardless of format. In many cases, users can program those menus to package the type of information they want for delivery.
This is more a sociological change than one of mere logistics. However, even that change pales in comparison with the overall sociological effect of cyberspace. Explorers are discovering that the way they best exploit information depends on how they interact with each other.