• An Exclusive, High-Level International Audience PAYING For The Information They Need To Do Their Jobs.
  • SIGNAL readers perform defense and government management functions.
Qualified Circulation PAID Circulation
100% of SIGNAL’s circulation is qualified. 94.2% of people who receive SIGNAL pay for their subscriptions.

Source: BPA International, December 2000
  • SIGNAL readers make buying decisions

82% of people who read SIGNAL have influence over purchasing decisions.
Source: Lewis & Clark Reader Study, June 2000

Total Audience

29,252 (Total Circulation) x 3.5 (Readers per copy) = 102,382 Total Readers
Sources: Lewis & Clark Reader Study, June 2000; BPA International, June 2001
  • SIGNAL delivers an exclusive audience
  • 95% of SIGNAL readers DO NOT READ Military and Aerospace Electronics
  • 94% of SIGNAL readers DO NOT READ Journal of Electronic Defense
  • 92% of SIGNAL readers DO NOT READ Government Executive
  • 92% of SIGNAL readers DO NOT READ Washington Technology
  • 90% of SIGNAL readers DO NOT READ Military Information Technology
  • 90% of SIGNAL readers DO NOT READ National Defense
  • 90% of SIGNAL readers DO NOT READ Proceedings of the U.S. Naval Institute
  • 81% of SIGNAL readers DO NOT READ Army
  • 79% of SIGNAL readers DO NOT READ Armed Forces Journal
  • 77% of SIGNAL readers DO NOT READ Government Computer News
  • 75% of SIGNAL readers DO NOT READ Defense News
  • 74% of SIGNAL readers DO NOT READ Aviation Week & Space Technology
  • 69% of SIGNAL readers DO NOT READ Air Force Magazine
  • 69% of SIGNAL readers DO NOT READ Federal Computer Week
Source: Lewis & Clark Reader Study, June 2000
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