SIGNAL Readers want technical information

• Technical users, specifiers and managers constitute 95% of SIGNAL’s readership

SIGNAL Readers HAVE BUYING POWER

• Readers have an average budget of $9.4 million for communications and electronics components, equipment and systems.
• 82% of all readers have direct buying authority.

SIGNAL readers report purchasing authority in the following areas:

• Electronics/Communications - 68%
• Workstations/Peripherals - 67%
• Software/Software Development - 62%
• Microcomputers/Components - 50%
• Data/Video/Video Services - 42%
• Architecture/Network Design - 38%
• Cable/Fiber Optic/Antenna Systems - 38%
• Handheld/Laptop Computers - 38%
• Satellite/Sonar/RF Microwave Systems - 23%

In the past 12 months, more than half of SIGNAL’s readers say they made a purchasing decision based on information they saw in SIGNAL.

Sources: Lewis & Clark Reader Study, June 2000; Harvey Research, June 1998