Recruitment Advertising
With 97% of SIGNAL readers having attended college and 41% having earned advanced degrees, SIGNAL is a great tool for recruiting quality workers. SIGNAL readers comprise all career categories within the most highly sought after segments of information technology, including:
- project managers
- engineers
- system integrators
- analysts
- purchasing professionals
- top leadership
Source: Lewis & Clark Reader Study, June 2000
SIGNAL Web site marketing opportunities
SIGNAL Web site banner advertisements
- For advertisers who also place an advertisement in the printed version of SIGNAL: $750 for a banner on the home page and $500 for a banner on other pages.
- For
advertisers who do not place an advertisement in the printed version
of SIGNAL:
$2,500 for a banner on the home page and $2,000 for a banner on other
pages. Please note that banner ads are not accepted on the Virtual
Reprints page, the Corporate Links page, the Source Book page or any
Online Sponsorship pages.
All banners will be run for one calendar month at this cost. Depending on participation, banner ads may be rotated.
SIGNAL offers banner advertisements that include a link to advertiser’s home page. Two price structures are available.
Online Sponsorship of Theme Coverage
Advertisers who place a full page advertisement in the printed version of SIGNAL may purchase the sponsorship privilege of the articles falling under the “editorial focus” theme for an issue. Sponsor will receive a 50-word company statement and a link to its home page. Only one sponsor per issue. The cost is $2,500 and applies to one issue, and sponsored themes will remain online for one year.
2002 is filled with marketing bonuses!
Bonus Frequency - January
Your ad in the January issue of SIGNAL actually saves you money by helping you earn a lower frequency rate for all of your ads in 2002.
Matching Advertorial - October
Place your half-page or larger ad in the October issue of SIGNAL and receive a FREE half-page black and white space to run a case study, testimonial, or advertorial in a special section.
Web Banners - Feb., Sept., Dec.
Advertisers in the February, September and December 2002 issues of SIGNAL receive a FREE banner on the SIGNAL Web site.
Mailing Lists - April, August
Place your ad in the April and August 2002 issues of SIGNAL and receive a FREE mailing list of 2,000 names. Subject to certain restrictions.
Product Profiles - March, July, November
Place your ad in the March, July, or November 2002 issues of SIGNAL and have your product and its photograph featured in the Product Profiles section of that issue at no charge.
New Ad Placement Opportunity - January
For the first time, advertisements will be accepted in the Topical Guide and Capabilities portions of the Source Book. Limited space in these sections is available.
TechNet International Show Package
Place an ad in the TechNet Preview issue (May), the June issue, and the TechNet Wrap-Up issue (August) and you will receive a 15% discount off each ad plus other attractive marketing bonuses, such as:
- DISCOUNTED DISPLAY ADS in the May, June and August issues of SIGNAL. Plus 15% off the gross rate for each ad!
(Discount applied to the August insertion.)- FREE BANNER AD on a content page on the SIGNAL Web site for one month.
- TECHNET INTERNATIONAL REGISTRATION LIST
Companies taking advantage of this special marketing package will be allowed to purchase this exclusive list.This is a proven way to augment your participation in the most significant defense and government technology show of the year.
Source Book
SIGNAL’s Source Book, published each January, features the capabilities of AFCEA corporate members and is a must-have desktop reference for military and government professionals.
With a shelf life of more than a year, the Source Book ensures that your message stays in front of the decision makers who depend on it.
- Advertisers in this issue receive bonus frequency rate
- New to
the 2002 Source Book
- Security Directory showcasing the prime companies in this arena