2002
European Advertising Rates*
These
are regional rates for European based advertisers only
|
Size
|
Black
&White
|
2
or 4 Color
|
|
1/6
|
$646 | $909 |
|
1/4
|
$883 | $1,146 |
|
1/2
|
$1,655 | $1,918 |
|
Full
|
$3,152 | $3,415 |
|
*No
agency discount applies.
|
||
PRINTING SPECIFICATIONS
Halftones: 133-150 line screen, 300 maximum density. Printed Web Offset. Perfect bound. Negatives, right reading, emulsion side down preferred. Positives, Scotch Prints, Reproduction Proofs, Camera Ready Art accepted. Conversions at additional cost, with art due at SIGNAL by closing date. SIGNAL will not guarantee quality of reproduction from any type of material other than negatives. Extra production charges at cost plus 10%. Material destroyed after 12 months unless other instructions received.
Four-color Process: Advertiser must supply progressive proofs with color bars, Cromalins, match prints or color keys (tear sheets not acceptable)—if not provided, match prints will be made at advertiser’s expense. SWOP standards apply. Color rotation: black, cyan, magenta, yellow.
MECHANICAL SPECIFICATIONS
Trim Size:
8-1/4” x 10-7/8”
Minimal
bleed size: 8-1/2” x 11-1/8”
|
Ad
sizes
|
Width
|
Depth
|
|
Full
page
|
7”
|
10”
|
|
1/2
page island
|
4-9/16”
|
7-1/2”
|
|
1/2
page vertical
|
3-5/16”
|
10”
|
|
1/2
page horizontal
|
7”
|
5”
|
|
1/4
page
|
3-5/16”
|
5”
|
|
1/6
page vertical
|
2-3/16”
|
5”
|
|
1/6
page horizontal
|
4-9/16”
|
2-3/16”
|
DIGITAL ADVERTISING
Digital advertising material that meet specifications will be accepted but must be accompanied by a hard copy proof that matches each supplied digital file. Composite printouts with color clearly marked are required. Proofs must be provided at 100 percent size.
Digital Advertising Specifications
| Media: | |
|
High-End
Formatted:
|
ISO09660 CD-ROM |
|
MAC/PC
Formatted:
|
ZIP
…100MG Jazz …1.2 GB CD-ROM/ISO 9660 Format …650MB |
|
Labeling
Requirements:
|
Issue Date, Return Address, List of Contents (Print Window of Disk), Contact Person, Ad Number/Name, File Name/Number |
| Desktop File Formats: | |
|
Layout
Application Files:
|
QuarkXPress,
versions 3.32 or 4.04, MAC/PC PageMaker, version 6.5, MAC/PC PDF/Acrobat, version 3.0 |
|
Postscript:
|
call for contact details |
| Desktop Element Formats: | |
|
Images/Scans:
|
TIFF, EPS, Scitex CT |
|
Fonts:
|
Postscript Type 1 Only, No Truetype Fonts Accepted |
|
Logos/Artwork:
|
EPS (Encapsulated Postscript), Native Freehand & Illustrator Files |
|
Ads:
|
Illustrator EPS files with fonts converted to outlines or paths. |
| Digital Proofs (Contract Proofs): | |
|
Type
of Proof:
|
DDCP
(Kodak, Approval, Screen TrueRite, Optronics Intelliproof, etc.) |
|
Color
Calibration:
|
SWOP standards, GATF/SWOP approved scales, targets and control patches. Include 5%, 25%, 50%, 75%, 95%, 100% C, M.Y, K control patches. |
|
Electronic
Transfer:
|
call for contact details. |
MISCELLANEOUS INSTRUCTIONS:
- Build pages to trim size and extend bleed beyond page edge. (1/8”)
- Do not use Stylized Fonts.
- All elements must be placed at 100% size.
- Avoid rotation and cropping of images in layout program.
- Include all fonts, images/scans, logos/artwork.
- Do not nest EPS files in other EPS files.
- All images/scans must be in CMYK mode.
- Font information should include manufacturer, font name and version.
- Four-color solids should not exceed SWOP density of 300%.
- Supply Quark “Collect for Output” or similar reports.
ADVERTISING OFFICES:
Germany:
MVDB
Eberhard
A. Mueller-von der Bank
Tel: 49-2254-844666
Fax: 49-2254-844667
Mobile Phone: 49-0172-8780756
E-mail: E.A.M-vdB@t-online.de
Other
Countries:
SIGNAL Magazine Advertising Headquarters
Tel: 703-631-6181
Fax: 703-222-8762
E-mail: advertising@afcea.org
European advertising revenue goes to support European programs and membership through the AFCEA headquarters office in Brussels, Belgium.