SIGNAL Media Planner

The SIGNAL Webinar Series is a vital component of AFCEA’s mission to meet the critical information needs of government, military and industry decision-makers active in the fields of C5ISR, cyber, intelligence, research and development, technology and homeland security.  

COST: $15,750  

The 60-minute live or pre-recorded broadcast, moderated by a SIGNAL staff member, is focused on a relevant topic of your choice.  

What’s included:  

• Select your own presentation: slides/virtual discussion/screen share 
• Advertisement in SIGNAL Magazine  
• A series of customized email invitations sent to a targeted audience  
• Promotion on the SIGNAL website, social media and newsletters  
• Complete list of opt-in registrants for lead generation 
• One year for on-demand viewing and lead generation  

Bring the expertise and research from prestigious AFCEA committee members directly to an online audience.   

COST: $8,000  

The SIGNAL Webinar Series and AFCEA committees’ work are vital to AFCEA’s mission success. Each on its own fills critical needs of government, military and industry decision makers in cyber, defense, security, intelligence and information technology. The combination creates a powerhouse for knowledge distribution—helping AFCEA provide a forum for discussion and disseminate educational material for government current and future IT needs.

What’s included:  

• Registration data from all opt-in registrants* 
• One polling question per sponsor to audience  
• Company logo and listed as sponsor on marketing banner ads in SIGNAL Media  
• Mention and thank you from moderator  

*SIGNAL Media cannot guarantee a specific number of participants per webinar.

Advertisers must be AFCEA Corporate members.

Only available for webinar packages of 4 or more. Host all your upcoming and on-demand webinars in one place. Gated behind a single registration, this opportunity provides you with a one-stop shop for your content.  

Branded registration page with an auditorium that will house all webinars  

• Webinar promotions on the SIGNAL website, social media and newsletters with links to the registration page  
• Complete list of opt-in registrants for lead generation  
• Live for one year with an option to renew
• Minimum 100 leads with pre- and post-webinar marketing  

A SIGNAL Media journalist interviews an executive(s) or technology expert(s) within your company to highlight thought leadership and bring visibility to your brand story.  

COST: $6,500  

• 20-minute recorded video interview  
• Copy of video for promotional use  
• Highlighted on AFCEA social media accounts to promote views  
• Summary article on SIGNAL website and in the AFCEA Weekly Digest, a newsletter sent to more than 20K readers 
• Uploaded to SIGNAL Media Resource Library (opt-in lead generation included.)

SIGNAL Connections, sent mid-month to +20K magazine subscribers, highlights editorial content from the most current issue of SIGNAL, online news stories and AFCEA event coverage, chapter news and activities.  

Advertising Rates per Month 

• Top & Lower Banner 560 x 60 pixels $3,150 
• Skyscraper 160 × 600 pixels $2,100  
• Square Banner 160 × 160 pixels $1,550  
• Sponsored Thought Leadership 50 words $4,700 

The AFCEA Weekly Digest is sent to all AFCEA members every Friday. It includes information about upcoming events and special offers, scholarship and award opportunities, and resources of particular interest to the AFCEA community.  

Advertising Rates per Month:

• Top & Lower Banner 560 x 60 pixels $5,250  
• Skyscraper 160 × 600 pixels $4,200  
• Square Banner 160 × 160 pixels $3,150  
• Sponsored Thought Leadership 75 words $6,300  

The Show Daily offers a powerful way to expand your event visibility, promote your booth presence and share your expertise during AFCEA International events. An event recap emailed to all registered attendees after each day of the event will showcase your company logo and a different short write-up each day of the distribution. 

Sole Sponsorship: $6,500  

• 180 x 120 pixels logo placement with thought leadership piece (120 words)
  • Daily recap email sent to event attendees
  • Daily thought leadership piece featured on official event coverage website
• Your company logo featured on the sponsorship page of the official event website
• 300 x 250 pixels banner posted on the event coverage page. High-resolution horizontal image for which SIGNAL has the rights to reproduce online

We put your brand in front of cyber, national security, intelligence and technology decision-makers through a dedicated email on your behalf.  

Single Email Pricing: $4,150 

List size: ~20,000 

Through our custom email program, you can push your singular message to our audience that clicks back to a website of your choosing. 

• Advertiser provides the HTML file and subject line 10 days prior to scheduled send date. Advertiser also provides an email address for return emails and a “friendly from” for sender name.  

• SIGNAL Media must approve the content and reserves the right to request changes as needed or reject submissions that do not align with AFCEA’s mission and guidelines.  

• AFCEA provides open rates and click-through rates, typically 5 business days after the custom email is sent.  

• This program has a limit of 4 custom email per month (not to exceed one per week). 

Specifications: 

• Custom emails must be submitted as an HTML file 10 days prior to send.

• Client must provide a subject line, "Friendly From" and email address for replies. 

• Images need to be web quality (72 dpi). 

• Image-heavy emails can be flagged as spam. The ideal text-to-image ratio is 80 percent text and 20 images. 

• Ideal email width is 600px wide to render properly on all devices and browsers. 

• Emails may only contain HTML, text, JPG or GIF images. 

• Clients must remove any internal opt-out links and use the provided AFCEA footer (HTML file) for unsubscribe/opt-out. 

• All content is subject to approval by AFCEA International. 

• Clients will receive a test email for review in advance of the final send. 

• Small rectangle banner (ROS) 300x100 pixels — $1,250
• Medium rectangle banner (ROS) 300x250 pixels — $1,500

COST PER ISSUE: $8,900  

• Corporate logo on the introduction page 
• Full-page advertisement within The Cyber Edge editorial in print and the digital issue
• One white paper posted in the SIGNAL Resource Library for lead generation  
• Leads from The Cyber Edge downloads in the SIGNAL Resource Library 

The Cyber Edge print section is published in January, April, July and October. 

COST PER ISSUE: $4,200 

• Sponsored Thought Leadership (75 words) within the body of the newsletter with link
• Stock image 300x150 pixels
• Top and bottom banner leaderboard 560x60 pixels

(Limited to one sponsor per month)

COST PER MONTH: $2,500 

• Your company's video appears on The Cyber Edge homepage for one month (please include video title and caption)
• Video is uploaded to SIGNAL Resource Library for lead generation  
• Included in the Resource Library newsletter

(Limited to one sponsor per month)

Each month, SIGNAL Magazine reaches AFCEA’s members and subscribers, is distributed at annual AFCEA International events and at monthly events hosted by AFCEA’s worldwide chapters. Paid subscription and membership circulation of SIGNAL is more than 28,000. 

This distinctive editorial program provides companies with high-quality feature articles written on the topic of their choosing by SIGNAL’s professional writing team. The offering provides a highly visible way to demonstrate corporate expertise in defining and solving problems to an audience that is receptive to new ideas, unique solutions and advancing technology.  

COST: $15,750  

What’s included:  

• A two-page article published in a targeted monthly issue of SIGNAL written by a professional magazine writer who interviews your experts and researches the topic
• Customize design and rounds of editing 
• 50 copies of the print issue  
• Your company listed in the index of advertisers 
• Promoted in Resource Library for lead generation 

This distinctive editorial program gives companies high-quality feature articles written on a topic their choosing by SIGNAL’s professional writing group. A highly visible way to demonstrate corporate expertise in defining and solving problems to an audience that is receptive to innovative ideas, unique solutions and advancing technology.

COST: $5,000

• A one-page article, published in a targeted monthly issue

• A professional magazine writer to interview your experts, research and write the article

• Custom design and rounds of editing

• 25 magazine copies of the SIGNAL issue in which it appears

• Your business listed in the index of advertisers

• Promoted in Resource Library for lead generation

Is your business new to the industry, or would you like to spotlight your new product, progress or concept? A package of two consecutive months of a print ad in SIGNAL Magazine* will feature your ad and your ad coupled with a business spotlight.

COST: $2,000

• One month: A ¼ page ad under our “Small Business Spotlight” header

• Second month: A ½ page ad space featuring a ¼ page ad and accompanying 75-word write-up under our “Small Business Spotlight” header

• Mention of “Small Business Spotlight” in one Weekly Digest Newsletter

*Availability and print deadline restrictions may apply. SIGNAL Magazine cannot guarantee specific months.

The SIGNAL website is a go-to source for impactful and informative news and exclusive articles. It is the entry point for access to all SIGNAL Media products. Ads are run of site (ROS) on SIGNAL unless otherwise noted. Ads do not appear on calendar pages. 

*Homepage only

The AFCEA website is a premier gateway for access to content and events for professionals operating in the cyber, defense, security, intelligence and related information technology disciplines and the wealth of knowledge the association offers. From international events to membership benefits and chapter initiatives, visitors have details about AFCEA at their fingertips. Ads are run of site (ROS) on AFCEA, with the exception of calendar pages.

Take advantage of discounts on multiple advertising within the same timeframe. Ads are run of site (ROS) on AFCEA, with the exception of calendar pages.

COST: $1,800  

• 400 to 600 words of thought leadership content, not promotional in nature  
• Includes image 600x300 pixels jpg logo
• 2,000x1,500 pixels, no words

SIGNAL Media’s trusted Resource Library helps you highlight your company’s thought leadership content—gaining qualified leads and turning leaders and stakeholders into customers. Promote your content to a combined nearly 70,000 newsletter subscribers of leaders and purchase influencers. 

RESOURCE LIBRARY GOLD

SIGNAL Media’s team of professional writers will develop the content of your choice—white papers, e-books or case studies. Hosted in SIGNAL Media’s Resource Library and available for download for lead-gen.  

• Automated weekly lead reports   

• 50 qualified leads   

• Promoted in three newsletters: SIGNAL Connections (monthly) Resource Library (monthly) and in one AFCEA Weekly Digest issue

Whitepapers 

We professionally prepare your persuasive report on a topic of your choosing, interviewing your SMEs to define the problem statement and present your company’s solution.   

Case Studies

We’ll help you investigate the problem and present the solution and most effective solution.  

E-book

Our professional writing team collaborates with your SMEs to build a branded, multi-chapter e-book on a topic of your choosing.  

Contact SIGNAL Media at advertising@afcea.org for a quote. Pricing varies by project.  

RESOURCE LIBRARY SILVER

Cost: $1,500 

You have done the challenging work of producing compelling, branded thought leadership material. Let SIGNAL Media help you distribute it to government and industry stakeholders and keep them in-the-know. Submit your own white paper, e-book, case study, event video, webcast or blog to SIGNAL Media’s trusted Resource Library.  

• Automated weekly lead reports  

• 25 qualified leads 

• Promoted in three newsletters: SIGNAL Connections (monthly), Resource Library (monthly) and in one AFCEA Weekly Digest issue

RESOURCE LIBRARY ADD-ON

Cost: $500

Maximize the exposure of your thought leadership content with a digital ad on SIGNAL website.

• 500x480 Pop-up banner on SIGNAL website for one month

Reach your target audience through digital and print advertising, including bonus distribution of SIGNAL Magazine at flagship events.  

• A two-page Special Interest Editorial in SIGNAL Magazine for lead generation 

• 300 x 250 digital ad on SIGNAL website 

• One thought leadership upload in Resource Library for lead generation 

• Sponsorship of Disruptive by Design podcast from event Emerging Leader/Disruptive by Design panel 

Highlight your organization through an Executive Video available to be featured in your booth, social media and your organization’s website as well as SIGNAL online. 

• 20-minute Executive Video featured on AFCEA’s YouTube channel, social media, SIGNAL online and uploaded to Resource Library for lead generation 

• ½-page ad in print and digital issue of SIGNAL Magazine, distributed at event 

• 300 x 250 digital ad on SIGNAL website 

• The Cyber Edge Newsletter sponsorship  

Showcase your cutting-edge solutions to government representatives and potential industry partners in a virtual demo, bundled with print and digital advertising.  

• Webinar: 20-minute tech demo presentation, for estimated 125–175 leads  

  • Traffic-driving emails to event attendees and past SIGNAL Media webinar participants 

  • Logo on webinar registration page 

  • ROS banner ads on SIGNAL Online 

  • Native and banner ad placements on relevant newsletters (combined reach of ~70K readers)  

  • Ad in print and digital issue of SIGNAL Magazine and bonus distribution at the event 

• Content syndication: Promotion of one asset during the webinar and in event wrap-up communication 

• Pre-Event spotlight: Invite event executives to visit your on-site booth 

• Lead-gen: Complete list of opt-in registrants

• Sponsor acknowledgment: Before and after webinar and in all pre-event marketing efforts  

• On-demand access: One year for lead generation  

• Completely turnkey: SIGNAL Media handles all webinar logistics, promotion, moderation, and management

Limit 3 sponsors

COST: $10,000

Image

• Sole sponsorship
• Logo on cover
• Full page kid-friendly activity ad
• Ad on SIGNAL website as issue sponsor
• Ad in Weekly Digest newsletter as issue sponsor
• 75 SIGNAL Kids magazines gifted in your name to school of choice

COST: $6,500

Image

• Partnering Sponsorship
• Logo on cover
• 1/2 page kid-friendly activity ad
• Ad on SIGNAL website as issue co-sponsor
• Ad in Weekly Digest as issue co-sponsor
• 50 SIGNAL Kids magazines gifted in your name to school of choice

COST: $1,000

Donate 200 copies to your elementary school of choice! Your gift will allow kids to bring additional STEM resources into the classroom.

Digital File Format

The preferred file format is high resolution PDF. Adobe Distiller Job Options are available upon request if using this program to convert files. Other acceptable files are EPS, TIFF, AI and PSD. All text in EPS and AI files must be converted to paths and embedded images must be CMYK or grayscale. All TIFF and PSD files must be high resolution (300 dpi) CMYK or grayscale files. 

Color and Transparency

The color mode must be CMYK or grayscale. Pantone, RGB, index and Lab colors will be converted to CMYK. Spot colors will be converted. PMS and fifth colors not processed. Image resolution should be 300 dpi. File errors occur when ads are not created to size, use non-Adobe non-embedded fonts and use non-CMYK color. Files should not contain ICC profiles or OPI information. Transparencies should be flattened. 

Print and Banner Advertising Deadlines*

Beginning in January 2024, print ads are due on the 1st of the month, one month prior to targeted magazine issue. Online ads are due the 25th of each month.

*Does not include deadlines for Special Interest Editorial. Contact your SIGNAL advertising executive for Special Interest Editorial deadlines.  

CANCELLATIONS

All cancellations must be in writing and received by space deadline. No cancellations can be accepted after space deadline for all SIGNAL Media platforms. Contracts for covers are noncancelable for period contracted.

EXTRAS

Booth Pubsets for trade shows provided upon request. No additional charge for bleed. Inserts, labels, stickers: Supplied inserts accepted.

UNPAID BALANCE

No advertiser with any unpaid balance will be eligible to reserve new advertising of any type. All past invoices must be paid in full before new advertising contracts will be executed.

DUAL RESPONSIBILITY

Billing directed to the advertising agency at the net rate is approved on condition that the advertiser accepts dual responsibility for payment if its agency does not remit within 90 days. Should the advertiser prefer direct billing, this billing will be at the net rate on space placed and serviced by an agency, and the advertiser is responsible for remitting 15% earned commission to its agency

Please see the various links on the submission form to submit your advertising deliverables.

Terms and Conditions

1. Advertisers and advertising agencies assume liability for all content matter of advertisements in SIGNAL Media products and also assume responsibility for any claims arising therefrom made against the publisher.
2. Insertion orders shall clearly state the following for each insertion: name of SIGNAL Media product, name of advertiser, date of insertion, advertisement details, gross rate of advertisement per insertion and billing address.
3. Failure to make the insertion order correspond in price with the rate schedule is regarded as a clerical error, and SIGNAL Media will issue billing at the correct rate based on current rate schedule.
4. No conditions, printed or otherwise, appearing on the insertion order, billing instruction or copy instruction that conflict with SIGNAL Media’s stated policies will be binding.
5. A contract year, or 12-month period, starts from the date of the first insertion. These 12-month periods do not overlap.
6. Failure to meet frequency within a contract year will result in shortage billing.
7. Cancellation of insertion orders forfeits the right to position protection.
8. All advertisement material and sponsored content are subject to the publisher’s approval. The publisher reserves the right to reject advertising and content not in keeping with AFCEA's or SIGNAL Media’s brand image. Advertising material is not to be construed as official or reflecting the views of AFCEA International.
9. SIGNAL Media’s liability for any order will not exceed the charge for the advertisement in question.
10. SIGNAL Media is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any government or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner.
11. Deliverables must be received by their due date, unless approved by SIGNAL Media.
12. Requests for specific positions in print are given consideration but are not guaranteed.
13. All print cancellations must be in writing and received by space deadline. No cancellations can be accepted after space deadline. Contracts for covers are noncancelable for period contracted.
14. The index to advertisers in SIGNAL Magazine is printed as a complimentary service to our advertisers. While care is taken to ensure the accuracy of the listings, the publisher does not assume responsibility for omissions or errors.
15. AFCEA and SIGNAL Media reserves the right to hold the advertiser and/or its advertising agency jointly and separately liable for such monies as are due and payable to SIGNAL Media.
16. Prepaid accounts are non-refundable.
17. This Agreement shall be governed by the laws of the Commonwealth of Virginia without regard to choice of law rules. To the extent permissible by law, both parties acknowledge the jurisdiction of the courts of Virginia and consent to venue in Virginia for the adjudication of any disputes arising under this Agreement.

18. All advertisement material and sponsored content are subject to the publisher’s approval.; once approved, Advertiser shall have final approval over its own purchased advertising and content. SIGNAL Media assumes liability for all content and information provided or generated by SIGNAL Media in advertisements in SIGNAL Media products, as well as for its compliance with all applicable laws and regulations (including without limitation any applicable FTC guidelines and disclosure requirements) and also assumes responsibility for any claims arising therefrom made against Advertiser.