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3IntheActiveMilitaryorPrivateSector...IOne-quarterofreadersareactive-dutymilitaryorgovernmentcivilianworkers.I62ofactivity-dutymilitaryreadersareofficerrankOF-1throughOF-6or0-1through0-6.I22ofmilitaryreadersareenlistedrankOR-1throughOR-9orE-1throughE-9.I22ofindustryreadersareCEOpresidentvicepresident.IOne-thirdofreadersareretiredfromthemilitaryorgovernmentandperformingsimilardutiesintheprivatesector.EducatedandInformed...IReadersarehighlyeducated.52haveearnedadvanceddegreeswith87holdingbaccalaureates.IReadersareengagedvisionaryprofessionalswhowanttokeepabreastofimportantdevelopmentsintheirfields.LoyalandActiveReaders...ISIGNALreadersareexclusiveandloyaltoSIGNALMagazine.TheydonotreadotherdefenseandgovernmentpublicationsonaregularbasisandlooktoSIGNALforrelevantaccurateandclearlypresentedinformation.ITheaverageSIGNALreaderspends52minuteswitheachissue.I50haveread4outofthelast4issues.WhoReadsSIGNAL30861BPAWWauditedcirculationReadersofSIGNALMagazineare...85ofreaderssaytheytookatleastoneofthefollowingBUYINGACTIONSinthepastyearasaresultofanadvertisementtheysawinSIGNALIPurchasedorderedrecommendedaproductIPassedadvertisementalongtoco-workersIVisitedanadvertiserswebsiteIDiscussedadvertisementwithco-workers