Modus Operandi Incorporated

June 3, 2010
By Beverly Schaeffer

Analysts certainly don't want to become obsolete, but they definitely appreciate a leg up in the world of technology. If finding a needle in a haystack were the challenge, the best and brightest would suggest, for example, using a giant magnet to sift right through the hay to obtain the metal prize. Now instead, picture specialized data as the coveted prize-information so important that to find it in the vast, voluminous barn loft of information, researchers need a proverbial data "magnet" to find what they're looking for-a system so precise in tagging verbiage that one could say it literally brings all information right through the eye of the needle.