In the second act of William Shakespeare’s Romeo and Juliet, musing aloud, the heroine speaks that justly famous line: “What’s in a name? That which we call a rose by any other name would smell as sweet.” True enough—but The Tragedy of Fred and Juliet lacks a certain zing. Juliet’s lament aside, Shakespeare knew reality. We best remember those items rightly named.
That is as true in the military as any other line of work. And, it has more relevance today in an information age in which credibility often is suspect.