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"“It’s important for folks to recognize that cyber is not the solution to everything. A cyber response is not always the right mechanism to respond to a cyber event that happens to us,” he says."

Quite so. A very simple and effective response can easily be an appropriate significant and attractive dollar payment in exchange for a binding undertaking/memorandum of understanding to stop an unfolding cyber event and/or an imagined possible and thought highly likely to be initiated event.

After all, it is not as if the cost to save something/everything deemed valuable and worth defending, was rescued by anything expensive whenever it is just pretty paper/fiat promissory notes. Indeed, such payments are a mutually beneficial godsend in that they can be freely spent on all manner of things and services which immediately returns the investment back to source .... for further engaging investment opportunities/zeroday vulnerability exploits.