The other day a colleague and I were in getting our morning coffee, and we started talking about AFCEA’s purpose. We don’t work in the same department, so we bring different perspectives to the topic.
I said all associations needed to ask themselves why they exist. I brought up a TED talk I’d seen a while ago about the reasons some businesses succeed and some don’t. The presenter, Simon Sinek, proposes that businesses that succeed ask why they are doing something: “What’s your purpose? What’s your cause? What’s your belief? … Why does your organization exist, and why should anyone care?”