As the capabilities of networked technologies continue to increase exponentially, so too does the speed and impact of the narrative. Recordings, images and commentary about an event can be uploaded within seconds. Based on how visceral any event might be, it could go viral within moments. By the end of the hour, a dominant narrative about that event could be echoed across the Internet, television and radio, and remain wedged in the minds of the audience for weeks, months or years.
Especially if it isn’t true.