When Everyone Sounds the Same:
Differentiating to Win in the Federal Market
February 20, 2020
About this Webinar
Thousands of contractors crowd the federal marketplace promising to alleviate technical and programmatic problems at agencies around the country. What should you avoid to not be just another voice? Market Connections will leverage data gathered over the past ten years to help you better understand the “how” and “where” you should get your message out, discuss the latest trends in the way contractors talk about their services, and how you can make sure that your message doesn’t fade into the woodwork.
About the speaker:
Aaron J. Heffron – President, Market Connections
Aaron Heffron has over 20 years of experience in research and analysis in various industries and sectors, including federal government, trade associations, technology, television and radio, and telecommunications. Prior to joining Market Connections, Aaron worked with The NPD Group, Inc. connecting NPD’s syndicated consumer data with federal, state and local government agencies. He founded some of the first public/private partnerships with the U.S. Department of Commerce to improve economic indicators and data gathering practices. Prior to NPD, he was Senior Vice President of Public Affairs Research for Harris Interactive where he facilitated a multi-continent strategic planning process for the US Department of State, ran product trials for the Open Mobile Video Coalition and facilitating focus groups with first Americans in Alaska and South Dakota.
Aaron’s professional history is rooted in both the public sector and the technology and telecommunications industries, including past positions with Market Connections, Inc.; the Association of Public Television Stations (APTS), a trade association that represented the interests of America’s 357 public television stations; and Independent Sector (IS), a coalition of 700 national nonprofit organizations, foundations and corporate giving programs.
He has his master degree in public policy from Georgetown University and a BA in leadership studies and economics from the University of Richmond in Virginia.
This webinar is an AFCEA member exclusive event.
The small business offerings and opportunities for AFCEA members continue to grow. Not an AFCEA Small Business Corporate Member? View our membership overview presentation and then contact us to help us help you leverage the AFCEA brand to grow your business.
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Thousands of contractors crowd the federal marketplace promising to alleviate technical and programmatic problems at agencies around the country. What should you avoid to not be just another voice? Market Connections will leverage data gathered over the past ten years to help you better understand the how and where you should get your message out, discuss the latest trends in the way contractors talk about their services, and how you can make sure that your message doesn t fade into the woodwork.
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