| Description: |
"We Should Sell This!" - Navigating Innovation &
SBIRs
Your team strikes gold (again!) with a brilliant
innovation, and the familiar chorus begins: "This
is amazing, we should sell it!" Sound familiar?
For
teams navigating the demanding government services
and intelligence community, transforming these
bright ideas into viable products can be a
thrilling but complex journey.
Join AFCEA Central Maryland in September for
"Navigating Innovation & SBIRs," a practical and
engaging session designed to help you cut through
the noise. You'll discover:
From Cool Idea to Real Asset: How to determine if
your innovation has true market value and
strategically protect your intellectual property.
Counting the Costs (Realistically!): Methods to
assess the full investment required to scale your
idea into a market-ready product, considering
lifecycle costs.
Productization Pathways & Smart Pivots: Key
strategies for turning concepts into sellable
products, and exploring alternatives like IP
licensing or "Platform as a Service" when full
productization isn't the best route.
SBIRs Unpacked: A clear-eyed view of the SBIR/STTR
program - its role in R&D funding versus common
misconceptions, and how to integrate it
effectively
into your commercialization strategy.
The Government Customer Check: Critical insights
into whether the government can, and is likely to,
procure your new product.
Move from "what if?" to "what's next?" This AFCEA
After Hours event will provide actionable insights
to confidently guide your innovations from concept
to market success in the government space. |
