SIGNAL Media Planner

The SIGNAL Webinar Series is a vital component of AFCEA’s mission to meet the critical information needs of government, military and industry decision-makers active in the fields of C5ISR, cyber, intelligence, research and development, technology and homeland security.  

COST: $15,750  

The 60-minute live or pre-recorded broadcast, moderated by a SIGNAL staff member, is focused on a relevant topic of your choice.  

What’s included:  

• Select your own presentation: slides/virtual discussion/screen share 
• Advertisement in SIGNAL Magazine  
• A series of customized email invitations sent to a targeted audience  
• Promotion on the SIGNAL website, social media and newsletters  
• Complete list of registrants who opt in for qualified sales leads 
• One year for on-demand viewing and additional lead generation  

Only available for webinar packages of 4 or more. Host all your upcoming and on-demand webinars in one place. Gated behind a single registration, this opportunity provides you with a one-stop shop for your content.  

Branded registration page with an auditorium that will house all webinars  

• Webinar promotions on the SIGNAL website, social media and newsletters with links to the registration page  
• Complete list of registrants who opt in for qualified sales leads  
• Live for one year with an option to renew
• Minimum 100 leads with pre- and post-webinar marketing  

A SIGNAL Media journalist interviews an executive(s) or technology expert(s) within your company to highlight thought leadership and bring visibility to your brand story.  

COST: $6,500  

• 20-minute recorded video interview  
• Copy of the video for your promotional use  
• Featured on social media accounts to promote views  
• Online article tied to the interview on the SIGNAL website and in the AFCEA Weekly Digest, a newsletter sent to more than 20K readers 

SIGNAL Media produces a variety of newsletters that offer branding, product highlight and thought leadership opportunities. Reach members and subscribers directly in their inbox with our weekly and monthly newsletters. 

SIGNAL Connections, sent mid-month to +20K magazine subscribers, highlights editorial content from the most current issue of SIGNAL, online news stories and AFCEA event coverage, chapter news and activities.  

Advertising Rates per Month 

• Top & Lower Banner 560 x 60 pixels $3,150 
• Skyscraper 160 × 600 pixels $2,100  
• Square Banner 160 × 160 pixels $1,550  
• Sponsored Thought Leadership 50 words $4,700 

The AFCEA Weekly Digest newsletter is sent to all AFCEA members every Friday. It includes information about upcoming events and special offers, scholarship and award opportunities, and resources of particular interest to the AFCEA community.  

Advertising Rates per Month:

• Top & Lower Banner     560 x 60 pixels     $5,250  
• Skyscraper     160 × 600 pixels     $4,200  
• Square Banner     160 × 160 pixels     $3,150  
• Sponsored Thought Leadership 75 words $6,300  

The Show Daily offers a powerful way to expand your event visibility, promote your booth presence and share your expertise during AFCEA International events. An event recap emailed to all registered attendees after each day of the event will showcase your company logo and a different short write-up each day of the distribution. 

Sole Sponsorship: $6,300  

• 180 x 120 pixels logo placement with thought leadership piece (120 words)
  • Daily recap email sent to event attendees
  • Daily thought leadership piece featured on official event coverage website
• Your company logo featured on the sponsorship page of the official event website
• 300 x 250 pixels banner posted on the event coverage page. High-resolution horizontal image for which SIGNAL has the rights to reproduce online

Each month, SIGNAL Magazine reaches AFCEA’s members and subscribers, is distributed at annual AFCEA International events and at monthly events hosted by AFCEA’s worldwide chapters. Paid subscription and membership circulation of SIGNAL is more than 28,000. 

This three-insertion package is available to companies with 50 or fewer employees: three advertisements, one price, reach the entire SIGNAL Magazine readership. Your account executive can assist with selecting the appropriate issues to deliver your message.  

All rates are net. No agency discount.  

This distinctive editorial program provides companies with high-quality feature articles written on the topic of their choosing by SIGNAL’s professional writing team. The offering provides a highly visible way to demonstrate corporate expertise in defining and solving problems to an audience that is receptive to new ideas, unique solutions and advancing technology.  

COST: $15,750  

What’s included:  

• A two-page article published in a targeted monthly issue of SIGNAL written by a professional magazine writer who interviews your experts and researches the topic
• Customize design and rounds of editing 
• 50 copies of the print issue  
• Your company listed in the index of advertisers 
• Promoted in Resource Library for lead generation 

The SIGNAL website is a go-to source for impactful and informative news and exclusive articles. It is the entry point for access to all SIGNAL Media products. Ads are run of site (ROS) on SIGNAL unless otherwise noted. Ads do not appear on calendar pages. 

*Homepage only

The AFCEA website is a premier gateway for access to content and events for professionals operating in the cyber, defense, security, intelligence and related information technology disciplines and the wealth of knowledge the association offers. From international events to membership benefits and chapter initiatives, visitors have details about AFCEA at their fingertips. Ads are run of site (ROS) on AFCEA, with the exception of calendar pages.

Edged with disruption and grounded in cutting-edge news, The Cyber Edge is SIGNAL Magazine’s home for the expanding world of cyber technologies. Ads are run of site (ROS) on The Cyber Edge, with the exception of calendar pages. 

Take advantage of discounts on multiple advertising within the same timeframe. Ads are run of site (ROS) on AFCEA, with the exception of calendar pages.

Highlight thought leadership in your organization and gain qualified leads. Distribute your white papers, e-books, case studies, event videos, webcasts, analytical content and more.  

COST: $1,500  

What’s included:  

• Automated weekly lead reports  
• Submit up to three thought leadership content of any type  
• Receive 25 qualified leads  
• Featured in monthly newsletter promoting Resource Library content  

COST: $1,800  

• 400 to 600 words of thought leadership content, not promotional in nature  
• Includes image 600x300 pixels jpg logo
• 2,000x1,500 pixels, no words

• Full Page, Full Color Ad
• Medium rectangle (300 x 250) on the SIGNAL Website
• White Paper Posted in the Resource Library with lead generation

• 1/2 Page, Full Color Ad
• Small rectangle (300 x 100) on the SIGNAL Website
• White Paper Posted in the Resource Library with lead generation

• 1/4  Page, Full Color Ad
• Small rectangle (300 x 100) on the SIGNAL Website
• White Paper Posted in the Resource Library with lead generation

Digital File Format

The preferred file format is high resolution PDF. Adobe Distiller Job Options are available upon request if using this program to convert files. Other acceptable files are EPS, TIFF, AI and PSD. All text in EPS and AI files must be converted to paths and embedded images must be CMYK or grayscale. All TIFF and PSD files must be high resolution (300 dpi) CMYK or grayscale files. 

Color and Transparency

The color mode must be CMYK or grayscale. Pantone, RGB, index and Lab colors will be converted to CMYK. Spot colors will be converted. PMS and fifth colors not processed. Image resolution should be 300 dpi. File errors occur when ads are not created to size, use non-Adobe non-embedded fonts and use non-CMYK color. Files should not contain ICC profiles or OPI information. Transparencies should be flattened. 

Print and Banner Advertising Deadlines*

*Does not include deadlines for Special Interest Editorial. Contact your SIGNAL advertising executive for Special Interest Editorial deadlines.  

CANCELLATIONS

All cancellations must be in writing and received by space deadline. No cancellations can be accepted after space deadline for all SIGNAL Media platforms. Contracts for covers are noncancelable for period contracted.

EXTRAS

Booth Pubsets for trade shows provided upon request. No additional charge for bleed. Inserts, labels, stickers: Supplied inserts accepted.

UNPAID BALANCE

No advertiser with any unpaid balance will be eligible to reserve new advertising of any type. All past invoices must be paid in full before new advertising contracts will be executed.

AGENCY COMMISSION

15% of gross to recognized agencies on space, color and position provided account is paid within 30 days of invoice date.

DUAL RESPONSIBILITY

Billing directed to the advertising agency at the net rate is approved on condition that the advertiser accepts dual responsibility for payment if its agency does not remit within 90 days. Should the advertiser prefer direct billing, this billing will be at the net rate on space placed and serviced by an agency, and the advertiser is responsible for remitting 15% earned commission to its agency

Terms and Conditions

1. Advertisers and advertising agencies assume liability for all content matter of advertisements in SIGNAL Media products and also assume responsibility for any claims arising therefrom made against the publisher.
2. Insertion orders shall clearly state the following for each insertion: name of SIGNAL Media product, name of advertiser, date of insertion, advertisement details, gross rate of advertisement per insertion and billing address.
3. Failure to make the insertion order correspond in price with the rate schedule is regarded as a clerical error, and SIGNAL Media will issue billing at the correct rate based on current rate schedule.
4. No conditions, printed or otherwise, appearing on the insertion order, billing instruction or copy instruction that conflict with SIGNAL Media’s stated policies will be binding.
5. A contract year, or 12-month period, starts from the date of the first insertion. These 12-month periods do not overlap.
6. Failure to meet frequency within a contract year will result in shortage billing.
7. Cancellation of insertion orders forfeits the right to position protection.
8. All advertisement material and sponsored content are subject to the publisher’s approval. The publisher reserves the right to reject advertising and content not in keeping with AFCEA's or SIGNAL Media’s brand image. Advertising material is not to be construed as official or reflecting the views of AFCEA International.
9. SIGNAL Media’s liability for any order will not exceed the charge for the advertisement in question.
10. SIGNAL Media is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any government or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner.
11. Deliverables must be received by their due date, unless approved by SIGNAL Media.
12. Requests for specific positions in print are given consideration but are not guaranteed.
13. All print cancellations must be in writing and received by space deadline. No cancellations can be accepted after space deadline. Contracts for covers are noncancelable for period contracted.
14. The index to advertisers in SIGNAL Magazine is printed as a complimentary service to our advertisers. While care is taken to ensure the accuracy of the listings, the publisher does not assume responsibility for omissions or errors.
15. AFCEA and SIGNAL Media reserves the right to hold the advertiser and/or its advertising agency jointly and separately liable for such monies as are due and payable to SIGNAL Media.
16. Prepaid accounts are non-refundable.
17. This Agreement shall be governed by the laws of the Commonwealth of Virginia without regard to choice of law rules. To the extent permissible by law, both parties acknowledge the jurisdiction of the courts of Virginia and consent to venue in Virginia for the adjudication of any disputes arising under this Agreement.