SIGNAL Media Planner

The Power of Advertising with AFCEA & SIGNAL Media

SIGNAL Media delivers in-depth, relevant and timely news in the critical realms of cyber, defense, security, intelligence and related information technology disciplines, helping to define the present and future for military, government, industry and academia stakeholders at all echelons. Advertisers benefit from the quality of the content and the variety of options to engage with informed, targeted audiences that have decision-making authority and purchasing power.  

SIGNAL Media is an award-winning print and digital publication providing industry-leading and relevant coverage across the globe to keep AFCEA members and government and industry stakeholders in-the-know so they may continue to advance global security missions.  

We deliver.

 

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SIGNAL Media Kit Graphic
50
%
Are active-duty military officers
20
%
Are CEO/President/Vice President
91
%
Hold a Bachelor's Degree or higher

Purchasing Behavior

Nearly two-thirds of the SIGNAL audience is engaged in the buying process, and more than half took one of the following buying actions as a result of an advertisement they saw in SIGNAL:  

  • Purchased/ordered/recommended a product
  • Visited an advertiser’s website
  • Passed along or discussed advertisements with coworkers

Download Files

Title of File Format
SIGNAL 2022 Media Planner PDF Download
Editorial Calendar 2022 PDF Download
Section Title
Webinars and Newsletters
Accordion Items
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WEBINARS/ONLINE PANEL DISCUSSIONS
Content

The SIGNAL Webinar Series is a vital component of AFCEA’s mission to meet the critical information needs of government, military and industry decision-makers active in the fields of C5ISR, cyber, intelligence, research and development, technology and homeland security.  

COST: $15,750  

The 60-minute live or pre-recorded broadcast, moderated by a SIGNAL staff member, is focused on a relevant topic of your choice.  

What’s included:  

  • Select your own presentation: slides/virtual discussion/screen share 
  • Advertisement in SIGNAL Magazine  
  • A series of customized email invitations sent to a targeted audience  
  • Promotion on the SIGNAL website, social media and newsletters  
  • Complete list of registrants’ contact information for qualified sales leads 
  • One year for on-demand viewing and additional lead generation  
Title
WEBINAR CHANNEL
Content

Only available for webinar packages of 4 or more. Host all your upcoming and on-demand webinars in one place. Gated behind a single registration, this opportunity provides you with a one-stop-shop for your content.  

Branded registration page with an auditorium that will house all webinars  

  • Webinar promotions on the SIGNAL website, social media and newsletters with links to the registration page  
  • Complete list of all registrants’ contact information for qualified sales leads  
  • Live for one year with an option to renew
  • Minimum 100 leads with pre- and post-webinar marketing  
Title
VIRTUAL EXECUTIVE INTERVIEW
Content

A SIGNAL Media journalist interviews an executive(s) or technology expert(s) within your company to highlight thought leadership and bring visibility to your brand story.  

COST: $6,500  

  • 20-minute recorded video interview  
  • Copy of the video for your promotional use  
  • Featured on social media accounts to promote views  
  • Online article tied to the interview on the SIGNAL website and in the AFCEA Weekly Digest, a newsletter sent to more than 20K readers 
Title
EMAIL MARKETING
Content

SIGNAL Media produces a variety of newsletters that offer branding, product highlight and thought leadership opportunities. Reach members and subscribers directly in their inbox with our weekly and monthly newsletters 

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SIGNAL CONNECTIONS
Content

SIGNAL Connections, sent mid-month to +20K magazine subscribers, highlights editorial content from the most current issue of SIGNAL, online news stories and AFCEA event coverage, chapter news and activities.  

Advertising Rates per Month 

  • Top & Lower Banner 560 x 60 pixels $3,150 
  • Skyscraper 160 × 600 pixels $2,100  
  • Square Banner 160 × 160 pixels $1,550  
  • Sponsored Thought Leadership 50 words $4,700 
Title
AFCEA WEEKLY DIGEST
Content

The AFCEA Weekly Digest newsletter is sent to all AFCEA members every Friday. It includes information about upcoming events and special offers, scholarship and award opportunities, and resources of particular interest to the AFCEA community.  

Advertising Rates per Month:

  • Top & Lower Banner     560 x 60 pixels     $5,250  
  • Skyscraper     160 × 600 pixels     $4,200  
  • Square Banner     160 × 160 pixels     $3,150  
  • Sponsored Thought Leadership 75 words $6,300  
Title
SIGNAL SHOW DAILY
Content

The Show Daily offers a powerful way to expand your event visibility, promote your booth presence and share your expertise during AFCEA International Headquarters events. An event recap emailed to all registered attendees of AFCEA conferences after each day of the event will showcase your company logo and different  short write up each day of the distribution. 

Sole Sponsorship: $6,300  

  • 180 x 120 pixels logo placement with thought leadership paragraph (120 words) on email sent the morning after each day 
  • 970 x 90 pixels banner/logo on the show coverage page   
  • 300 x 250 pixels banner on the event archive page  
    • Note:For archive page in future, we talked about using an auto generated tag page with links added to the actual event coverage page that would have the video and photography there. If we stay with that plan, then there would not be an ad option for the coverage page other than what is on the site overall. 
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Green Background for The Cyber Edge Brand
Edged with disruption and grounded in cutting-edge news, The Cyber Edge is SIGNAL Magazine's home for the expanding world of cyber technologies.

The Cyber Edge Sponsorship in SIGNAL Magazine

COST PER ISSUE: $8,900  

  • Corporate logo on the introduction page 
  • Full-page advertisement within The Cyber Edge editorial in print and the digital issue  
  • One white paper posted in the SIGNAL Resource Library for lead generation  
  • Leads from The Cyber Edge downloads in the SIGNAL Resource Library 
  • The Cyber Edge print section is published January, April, July and October  

The Cyber Edge Newsletter

COST PER ISSUE: $4,200 

  • Corporate logo on the introduction page 
  • Full-page advertisement within The Cyber Edge editorial in print and the digital issue  
  • One white paper posted in the SIGNAL Resource Library for lead generation  
  • Leads from The Cyber Edge downloads in the SIGNAL Resource Library 
  • The Cyber Edge print section is published January, April, July and October  

The Cyber Edge Website Sponsorship  

COST PER ISSUE: $5,250 

  • Corporate logo on the introduction page 
  • Full-page advertisement within The Cyber Edge editorial in print and the digital issue  
  • One white paper posted in the SIGNAL Resource Library for lead generation  
  • Leads from The Cyber Edge downloads in the SIGNAL Resource Library 
  • The Cyber Edge print section is published January, April, July and October  
The Cyber Edge Bundling
Section Title
SIGNAL Magazine Print Advertising
Accordion Items
Title
ADVERTISING PAGE RATES
Content

Each month, SIGNAL Magazine reaches AFCEA’s members and subscribers, is distributed at annual AFCEA International events and at monthly events hosted by AFCEA’s 138 chapters worldwide. Paid subscription and membership circulation of SIGNAL is more than 28,000. 

Advertising Rates (4 Color) 1X 3X 6X 12X
Spread $17,800 $17,150 $16,650 $15,750
Full-page $9,350 $9,000 $8,750 $8,250
2/3 Page $7,700 $7,450 $7,200 $6,900
1/2 Page $6,500 $6,350 $6,150 $5,900
1/3 Page $5,100 $5,000 $4,850 $4,650
1/4 Page $4,350 $4,250 $4,150 $4,000
1/6 Page $3,700 $3,650 $3,550 $3,450
Cover 4 $11,050 $10,700 $10,300 $9,750
Covers 2 & 3 $10,300 $10,000 $9,650 $9,150

 

Title
SMALL BUSINESS PACKAGE
Content

This three-insertion package is available to companies with 50 or fewer employees: three advertisements, one price, reach the entire SIGNAL Magazine readership. Your account executive can assist with selecting the appropriate issues to deliver your message.  

All rates are net. No agency discount.  

Rates Cost
Full Page $5,600 per ad
1/2 Page $3,900 per ad
1/3 Page $3,050 per ad
1/4 Page $2,600 per ad
1/6 Page $2,200 per ad

 

Title
SPECIAL INTEREST EDITORIAL
Content

 

This distinctive editorial program provides companies with high-quality feature articles written on the topic of their choosing by SIGNAL’s professional writing team. The offering provides a highly visible way to demonstrate corporate expertise in defining and solving problems to an audience that is receptive to new ideas, unique solutions and advancing technology.  

COST: $15,750  

What’s included:  

  • A two-page article, written by a professional magazine writer who interviews your experts and researches the topic.
  • Published in a targeted monthly issue of SIGNAL 
  • Customize design and rounds of editing 
  • 50 copies of the print issue  
  • Your company listed in the index of advertisers 
  • Promoted in Resource Library for lead generation 
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susan lawrence photo
SIGNAL Media readers are educated and engaged visionary professionals who regularly turn to this highly regarded and well circulated media source for breaking news to in-depth features.
Lt. Gen. Susan S. Lawrence, USA (Ret.)
PRESIDENT AND CEO, AFCEA INTERNATIONAL
Section Title
Online Advertising
Accordion Items
Title
SIGNAL ONLINE
Content

The SIGNAL website is a go-to source for impactful and informative news and exclusive articles. It is the entry point for access to all SIGNAL Media products. Ads are run of site (ROS) on SIGNAL unless otherwise noted. Ads do not appear on calendar pages. 

Ads Measurement Cost
Small Rectangle 300x100 $1,250
Medium Rectangle 300x250 $1,550
Launch Pop-Up* 550x480 $2,100
Small Leaderboard 728x90 $2,500
Billboard 970x250 $3,000

*Homepage only

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AFCEA WEBSITE
Content

The AFCEA website is a premier gateway for access to content and events for professionals operating in the cyber, defense, security, intelligence and related information technology disciplines and the wealth of knowledge the association offers. From international events to membership benefits and chapter initiatives, visitors have details about AFCEA at their fingertips. Ads are run of site (ROS) on AFCEA, with the exception of calendar pages.

Ads Measurement Cost
Medium Rectangle 300x250 $2,350
Small Leaderboard 728x90 $2,500

 

Title
THE CYBER EDGE WEBSITE
Content

Edged with disruption and grounded in cutting-edge news, The Cyber Edge is SIGNAL Magazine’s home for the expanding world of cyber technologies. Ads are run of site (ROS) on The Cyber Edge, with the exception of calendar pages. 

Ads Measurement Cost
Small Rectangle 300x100 $1,250
Medium Rectangle 300x250 $1,550

 

Title
PREMIUM ONLINE POSITIONS
Content

Take advantage of discounts on multiple advertising within the same timeframe. Ads are run of site (ROS) on AFCEA, with the exception of calendar pages.

Ads Measurement Cost
Medium Rectangle Ads on AFCEA, SIGNAL, The Cyber Edge 300x250 $4,600
Three Medium Rectangle Ads in a Row on AFCEA or SIGNAL  300x250 $3,100
Three Small Rectangle Ads in a Row on AFCEA  300X100 $2,500

 

 

 

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RESOURCE LIBRARY
Content

Highlight thought leadership in your organization and gain qualified leads. Distribute your white papers, e-books, case studies, event videos, webcasts, analytical content and more.  

COST: $1,500  

What’s included:  

  • Automated weekly lead reports  
  • Submit up to three thought leadership content of any type  
  • Receive 25 qualified leads  
  • Featured in monthly newsletter promoting Resource Library content  
  • Resource listing in the library with customized image or logo until leads are met 
Title
SPONSORED CONTENT
Content

COST: $1,800  

  • 400 to 600 words of thought leadership content  
  • Includes image 600 x 300 pixels
  • Request SIGNAL or The Cyber Edge website 
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AFCEA BrandLink

AFCEA BrandLink connects your brand to the AFCEA world in a unique and customized way. AFCEA’s global reach means we have the capability to deliver your message to a highly engaged audience in ways that are memorable, informative and focused—using all the resources AFCEA has and developing any new ones you need in a highly affordable manner. AFCEA BrandLink can optimize your own content and media, or we can help you create something new.  

Advertising Files Submission Form
Section Title
Advertising FAQs
Accordion Items
Title
WHAT IS THE FORMAT FOR DIGITAL FILES?
Content

Digital File Format

The preferred file format is high resolution PDF. Adobe Distiller Job Options are available upon request if using this program to convert files. Other acceptable files are EPS, TIFF, AI and PSD. All text in EPS and AI files must be converted to paths and embedded images must be CMYK or grayscale. All TIFF and PSD files must be high resolution (300 dpi) CMYK or grayscale files. 

Color and Transparency

The color mode must be CMYK or grayscale. Pantone, RGB, index and Lab colors will be converted to CMYK. Spot colors will be converted. PMS and fifth colors not processed. Image resolution should be 300 dpi. File errors occur when ads are not created to size, use non-Adobe non-embedded fonts and use non-CMYK color. Files should not contain ICC profiles or OPI information. Transparencies should be flattened. 

Title
WHAT ARE THE ADVERTISING DEADLINES?
Content

Print and Banner Advertising Deadlines*

2022 Calendar Year Print Ads Online Banners
January December 7, 2021 December 21, 2021 
February January 11, 2022 January 27, 2022
March February 8, 2022 February 24, 2022
April March 8, 2022 March 28, 2022
May April 12, 2022 April 26, 2022
June May 10, 2022 May 26, 2022
July June 9, 2022 June 28, 2022
August July 7, 2022 July 26, 2022
September August 4, 2022 August 25, 2022
October September 1, 2022 September 27, 2022
November October 6, 2022 October 27, 2022
December November 3, 2022 November 22, 2022

*Does not include deadlines for Special Interest Editorial. Contact your SIGNAL advertising executive for Special Interest Editorial deadlines.  

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WHAT ARE YOUR FINANCIAL POLICIES
Content

CANCELLATIONS

All cancellations must be in writing and received by space deadline. No cancellations can be accepted after space deadline for all SIGNAL Media platforms. Contracts for covers are noncancelable for period contracted.

EXTRAS

Booth Pubsets for trade shows provided upon request. No additional charge for bleed. Inserts, labels, stickers: Supplied inserts accepted.

UNPAID BALANCE

No advertiser with any unpaid balance will be eligible to reserve new advertising of any type. All past invoices must be paid in full before new advertising contracts will be executed.

AGENCY COMMISSION

15% of gross to recognized agencies on space, color and position provided account is paid within 30 days of invoice date.

DUAL RESPONSIBILITY

Billing directed to the advertising agency at the net rate is approved on condition that the advertiser accepts dual responsibility for payment if its agency does not remit within 90 days. Should the advertiser prefer direct billing, this billing will be at the net rate on space placed and serviced by an agency, and the advertiser is responsible for remitting 15% earned commission to its agency

Title
WHAT ARE THE TERMS AND CONDITIONS FOR ADVERTISING?
Content

Terms and Conditions

  1. Advertisers and advertising agencies assume liability for all content matter of advertisements in SIGNAL Media products and also assume responsibility for any claims arising therefrom made against the publisher.
  2. Insertion orders shall clearly state the following for each insertion: name of SIGNAL Media product, name of advertiser, date of insertion, advertisement details, gross rate of advertisement per insertion and billing address.
  3. Failure to make the insertion order correspond in price with the rate schedule is regarded as a clerical error, and SIGNAL Media will issue billing at the correct rate based on current rate schedule.
  4. No conditions, printed or otherwise, appearing on the insertion order, billing instruction or copy instruction that conflict with SIGNAL Media’s stated policies will be binding.
  5. A contract year, or 12-month period, starts from the date of the first insertion. Twelve-month periods do not overlap.
  6. Failure to meet frequency within a contract year will result in shortage billing.
  7. Cancellation of insertion orders forfeits the right to position protection.
  8. All advertisement material and sponsored content are subject to the publisher’s approval. The publisher reserves the right to reject advertising and content not in keeping with SIGNAL Media’s brand image.
  9. SIGNAL Media’s liability for any order will not exceed the charge for the advertisement in question.
  10. SIGNAL Media is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any government or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner.
  11. Deliverables must be received by their due date, unless approved by SIGNAL Media.
  12. Requests for specific positions in print are given consideration but are not guaranteed.
  13. All print cancellations must be in writing and received by space deadline. No cancellations can be accepted after space deadline. Contracts for covers are noncancelable for period contracted.
  14. The index to advertisers in SIGNAL Magazine is printed as a complimentary service to our advertisers. While care is taken to ensure the accuracy of the listings, publisher does not assume responsibility for omissions or errors.
  15.  SIGNAL Media reserves the right to hold advertiser and/or its advertising agency jointly and separately liable for such monies as are due and payable to SIGNAL Media.
  16. Prepaid accounts are non-refundable.
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