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TRADESHOW TACTICS: ENGAGE THE TARGET!
I just returned from a large AFCEA conference that was well attended by military personnel - both uniformed and civilian. If you generally see the glass as half-full (and employ the few tips offered below), then conferences (both large and small) can be great opportunities to engage the clients; however, without the right attitude, they can be very unsatisfying. The key is to understand how to harvest these events for all they're worth and go into them with a plan. Here are my top tips for small business owners to make these conferences work.
SIGNAL Says: Richard Schaeffer
"Those are the things that lead us to say that threats are growing...It is growing because of our behavior, the things we do every day."
Lockheed Martin Awarded Ballistic Missile Defense Contract
Lockheed Martin has been awarded a $1 billion contract by the U.S.
Raytheon Wins Airborne Low Frequency Sonar Contract
Raytheon Company has received an $81.1 million U.S.
General Dynamics Wins Army Technology Classroom Modernization Contract
General Dynamics has been awarded a $110.3 million contract by the U.S.
Raytheon Wins Phase-Two Contract for Nano-Composite Optical Ceramics
The Office of Naval Research has awarded Raytheon Company a $6.9 million phase-two contract to deve