GSD&M Continues Support of Air Force Recruiting

GSD&M Idea City LLC, Austin, Texas, has been awarded a $741,000,000 cost-plus-fixed-fee, indefinite-delivery contract for Air Force Recruiting national advertising and event marketing, DOD reported. The contract provides full-service advertising with all necessary management, supervision, labor, material, and equipment required to plan, create, design, produce, place, evaluate and measure the effectiveness of advertising and special events in support of Air Force active-duty recruiting at the national, regional and local markets. Work will be performed in Austin, Texas, and is expected to be complete by September 30, 2027. The award is the result of a competitive acquisition and two offers were received. The 338th Specialized Contracting Squadron, Joint Base San Antonio-Randolph, Texas, is the contracting activity (FA3002-18-D-0008).

The company aims to support the service's innovation in recruiting, according to a press release. The service had redesigned its website, AirForce.com, in an effort to help recruit the next generation of Airmen. GSD&M will continue to add virtual reality and gaming tools to the effort, among other capabilities. Last year, in collaboration with PlayStation, the company created a unique virtual reality experience, called Air Force Special Ops Nightfall, to raise the awareness of Special Operations as a career possibility, as part of the We Need People Who Can Do This campaign.

"The U.S. Air Force’s purpose is to defend America in air, space and cyberspace, and we are honored to extend our 17-year partnership to continue to ensure they have the recruits to do so," said GSD&M CEO Duff Stewart. "Our joint mission is powerful, and we are humbled and extremely proud to do this job for the Air Force every single day. We look forward to the challenges ahead, and, as always, we will Aim High."