Using the Tools - Part 2
Using the Tools - Part 2
This is part 2 of a short series on tools you can use to increase your efficiency in hunting down targets and understanding your IC and Defense markets. It would be a challenge to use all of these but without much trouble, you’ll find the right mix for you and your business. Side Note: understanding your core market is critical to solving problems in it, especially with technology and innovation. Put yourself in the shoes of a defense or intelligence program manager: would you listen to someone trying to sell you something if she/he did not understand the larger context of your challenges? Maybe yes, may no. Good business developers are constantly trying to remove barriers to building relationships with clients and prospects. Ignorance of your client’s world is an easy barrier to remove.