What Sank Internet Commerce?
What Sank Internet Commerce?
The economic wave that started out as a Tsunami has lost momentum, and the high tide of World Wide Web surfers as devoted consumers is beginning to ebb. Online start-up company owners who thought they would catch a wave and be sitting on top of the world have been caught in an undertow. Established firms that poured millions of dollars into creating an online presence are discovering that the same tried-and-true business practices that keep traditional business afloat are just as necessary in the cybermarketplace.