Industry Confronts Privacy Concerns Head-On
Industry Confronts Privacy Concerns Head-On
While various Internet consumer privacy protection bills steadily make their way through U.S. congressional committees, businesses are taking a stab at self-governance. The work is based on the premise that commercial relationships demand trust, and the best way to gain customers' trust is to assure consumers that the information they provide, both automatically and intentionally, will not be shared without their permission. However, unless Web site visitors read published privacy policies, they may not be aware of how much of their personal data can be shared or sold.