BACK TO BASICS CAN BE A GOOD STRATEGY
BACK TO BASICS CAN BE A GOOD STRATEGY
I was reminded this week (while at the NSA) of a common mistake often made by entrepreneurs in the DoD and IC market. It is tempting to claim that your firm is an expert at two dozen areas of focus. On one level, I understand this because the same personality and intellect that would launch a new business tends to see more, do more and want more… than the average professional. So, I understand (if you're guilty of this tendency) your "reach-of-the starts" mentality. It runs in your blood.