Welcome to the Wide World of Web 2.0
Welcome to the Wide World of Web 2.0
The Web 2.0 revolution is as much about business culture as it is about social networking sites such as MySpace, Facebook, Second Life and LinkedIn or collaborative content sites such as Wikipedia. Faced with a growing number of employees from the Gen X or Gen Y age groups, baby boomer executives are learning to let go of traditional thinking while simultaneously trying to discover the best way to adopt new capabilities without losing all control. As a result, organizations find themselves turning not only to technology providers but also to firms that specialize in integration.