TRADESHOW TACTICS: ENGAGE THE TARGET!
I just returned from a large AFCEA conference that was well attended by military personnel - both uniformed and civilian. If you generally see the glass as half-full (and employ the few tips offered below), then conferences (both large and small) can be great opportunities to engage the clients; however, without the right attitude, they can be very unsatisfying. The key is to understand how to harvest these events for all they're worth and go into them with a plan. Here are my top tips for small business owners to make these conferences work.